Pilgrims Choice has won a new listing in Waitrose following a three year absence from stores.

Pilgrims Choice mature, extra mature and lighter extra mature Cheddars went into stores this week. The listing follows a contract win with Morrisons in September last year.

“It is vital to us that as awareness grows, shoppers are able to find our core lines in their local supermarket,” said Alastair Jackson, marketing director for Adams Foods.

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