Walkers is expanding its healthier baked snack range with ‘noughts and crosses’ shapes and a new Baked Stars flavour.

Baked Hoops and Crosses, which contain wholegrain and 30% less fat than a typical potato crisp claims Walkers, are rolling out this month in roast beef, prawn cocktail and salt & vinegar flavours (rsp: £1.59/six-bag multipack).

The brand said it would be supporting the launch with its biggest print campaign in five years. It is also urging retailers to merchandise Hoops and Crosses with Baked Stars, which is being extended with an Original flavour. Launched last March, sales of Stars hit £11.6m in six months [Nielsen 52w/e 13 October 2012].

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