Wall's is to spend a total of £20.5m on media support for its 2003 ice cream portfolio in a bid to "bring back the buzz" to the category.
The biggest portion £8.7m is earmarked for Magnum, which, as reported in The Grocer last week, is to get a range of limited editions under the theme Seven Deadly Sins.
Meanwhile, Carte d'Or will get £6m to back its new three-strong Fruit and Fresh sub-brand with TV ads from May. The 450ml ice cream, yogurt and fruit sauce blends (rsp: £1.79), are aimed at sofa' snacking. A new Cookies flavour will join the brand's 900ml ice cream tub range.
The bulk of the remaining £5.8m will go on the Cornetto and Viennetta brands. Viennetta has been improved with thicker waves of ice cream and new packaging, while a new Yogurt Forest Fruits flavour has joined the Cornetto stable.
Other in-home newcomers are Whipster with chocolate honeycomb pieces, multipacks of Calippo sticks and revamped Mini Twisters, as well as two-litre family tubs of Muddy Pigs and Spotty Dogs which combine ice cream, sauce and chocolate pieces or pig-shaped candy. They replace the Wall's 5s range.
New out-of-home children's products are Zoosticks animal-shaped lollies with collectable stickers and Twisted Berry flavour Solero Shots.
{{MARKETING }}
The biggest portion £8.7m is earmarked for Magnum, which, as reported in The Grocer last week, is to get a range of limited editions under the theme Seven Deadly Sins.
Meanwhile, Carte d'Or will get £6m to back its new three-strong Fruit and Fresh sub-brand with TV ads from May. The 450ml ice cream, yogurt and fruit sauce blends (rsp: £1.79), are aimed at sofa' snacking. A new Cookies flavour will join the brand's 900ml ice cream tub range.
The bulk of the remaining £5.8m will go on the Cornetto and Viennetta brands. Viennetta has been improved with thicker waves of ice cream and new packaging, while a new Yogurt Forest Fruits flavour has joined the Cornetto stable.
Other in-home newcomers are Whipster with chocolate honeycomb pieces, multipacks of Calippo sticks and revamped Mini Twisters, as well as two-litre family tubs of Muddy Pigs and Spotty Dogs which combine ice cream, sauce and chocolate pieces or pig-shaped candy. They replace the Wall's 5s range.
New out-of-home children's products are Zoosticks animal-shaped lollies with collectable stickers and Twisted Berry flavour Solero Shots.
{{MARKETING }}
No comments yet