Created by: Pahnke (Hamburg) Launched: 1992 A series of grandads and their grandsons has graced TV screens since the launch of this unashamedly sentimental ad series. Grandad bestows an abundance of love, affection and wisdom on the nipper, which includes the sure knowledge that Werthers toffees are as good today as they were in his childhood. And he did an excellent job of establishing a strong heritage for the Werthers brand in the UK ­ quite a feat when you consider that it has been here for only 10 years. {{P&P }}

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