Whitby Seafoods has launched an ‘every pack gives back’ campaign to celebrate its 40-year anniversary.
The business will use its flagship product, Whitby Scampi, as part of a national fundraising initiative to support fishers in celebration of this milestone.
Specially branded packs will raise 5p or 10p per pack for the Fishermen’s Mission, the charity chosen by Whitby to acknowledge the importance of UK fishing to the success of the company.
The charity supports active and former fishers, and migrant fishers working on UK vessels. It provides 24-hour emergency response to any fishing vessel working in UK waters, assisting with injury or loss at sea.
“The Fishermen’s Mission is the only national charity that works solely to support fishermen and their families,” said Whitby marketing and sales director Laura Whittle.
“Whitby Scampi is made with wild-caught langoustine, caught in the waters surrounding the British Isles,” she added. “Without the hard work of these fishers, Whitby would not have been able to make or market our delicious scampi, becoming the home of scampi and the largest-ever manufacturer of breaded scampi.”
Whitby Seafoods was founded by current chairman, Graham Whittle, in 1985 and remains a family-run business.
Employees of the business are also doing their own fundraising for the charity, including two marathon attempts, with the company matching all money raised.
The company will announce the total amount raised for the Fisherman’s Mission at the end of 2025.
“Whitby as a business owe the fishing industry a massive debt of thanks and this is a small gesture to show this gratitude,” Whittle added.
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