Purpose-driven toilet tissue supplier Who Gives a Crap has donated £2.4m to global water, sanitation and hygiene (WASH) services in its second-largest donation to date.
The donation was possible because of Who Gives A Crap’s customers, said the supplier, with 50% of its profits annually being donated towards helping to give everyone in the world access to clean water and a toilet.
It was second only to the supplier’s £3.2m donation to WASH services in 2021, which followed increased demand amid toilet roll shortages in the supermarkets, triggered by stockpiling during the Covid-19 pandemic.
This year’s donation demonstrated how consumers were still seeking to do good with their product choices amid the cost of living crisis, said Who Gives a Crap.
It brought the total amount of money raised by Who Gives a Crap for WASH services to £9.8m.
In 2023, Who Gives a Crap’s charity partners were able to give 845,000 people worldwide improved access to WASH services.
In Malawi, for example, Who Gives a Crap works with Water for People, whose services reached over 83,000 people last year.
Other previous partners have included Fresh Life and Water Aid Australia.
“Everyone deserves access to clean water and a toilet, and our fantastic customers are ensuring we’re moving the dial towards making this a reality, helping us deliver real change through the incredible work our impact partners do,” said Who Gives a Crap UK & Europe MD Emily Kraftman.
“Who Gives a Crap has showcased the value of providing easy ways to give back to others.
“We hope we are paving the way for other social enterprises, showing what can be achieved to solve huge social issues.”
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