Premium cider brand Savuti is giving Makro customers the chance to win a trip to South Africa.
Customers buying the minimum of one case of Savuti can enter a prize draw. The winner gets a trip to the Cape and a visit to the Stellenbosch Farmers' Winery which makes Savuti. The prize will be drawn in October.
The brand is also planning to upweight its consumer marketing support later this year with the theme Go wild! Be free!' to encourage target 18 to 34 year old consumers to free themselves from traditional images of cider.
FD Brands' director of sales Paul Mills said: "Savuti's taste is different from their expectations. Its New World South African credibility, packaging and stylish image all challenge traditional middle aged perceptions of the cider category."
Savuti launched in the UK at the end of last year.
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