Yorkshire Game has “launched an entire game category” into 43 Iceland Food Warehouse stores after it gained listings for 13 products from its Wild meat brand.
The frozen, hand-butchered range went on sale last week and includes venison steaks, wood pigeon breast, cuts of pheasant, boar steak and partridge breast.
Yorkshire Game supplies major retail customers as well as butchers, wholesale, foodservice and top-end restaurants.
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