Alaskan fish oil brand Wiley’s Finest has secured its first mainstream listing.
The four-strong range, which is certified by the Marine Stewardship Council, will be rolled into Tesco NutriCentre next week (rsp: from £9.99 for a two-month supply).
The quartet, launched with Whole Foods Market in April, comprises soft gel capsule and ‘easy to swallow’ tablet formats alongside two flavoured liquids that can be added to smoothies for a “nutritional boost”.
The brand sets itself apart by claiming to be the only fish oil company in the world with a 0% by-catch. In addition, the products offered consumers a “quality oil loaded with omega-3” at an affordable price point, it said.
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