One lucky Carlsberg drinker could win a trip on a private jet with seven friends.
The If Carlsberg Did Holidays on-pack promotion offers one consumer a week-long trip to any chosen destination, including accommodation, all meals and travelling expenses.
The private jet promotion will appear in stores from May to July, and will feature on Carlsberg eight and 12-pack cans and eight-pack bottles.
Chris Phillips, managing director for brands and sales at Carlsberg UK, said: “We are delighted to present Carlsberg’s biggest ever promotion and we are certain the consumer will be wowed by the opportunity of a prize of a lifetime.”
The If Carlsberg Did Holidays on-pack promotion offers one consumer a week-long trip to any chosen destination, including accommodation, all meals and travelling expenses.
The private jet promotion will appear in stores from May to July, and will feature on Carlsberg eight and 12-pack cans and eight-pack bottles.
Chris Phillips, managing director for brands and sales at Carlsberg UK, said: “We are delighted to present Carlsberg’s biggest ever promotion and we are certain the consumer will be wowed by the opportunity of a prize of a lifetime.”
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