Kellogg is revamping its Fruit Winders brand in June by rebranding it as Fruit Winder Doubles.
Fruit Winder Doubles will be available in six variants.
There will be three standard flavours - strawberry, blackcurrant and raspberry; as well as three new double flavours - apple & blackcurrant, blackcurrant & strawberry and strawberry & apple.
They will come with a tear strip down the middle so that children can separate the flavours or eat them together, which Kellogg said would add ‘playability’ to the brand.
A TV campaign will coincide with the start of the autumn term to encourage their take-up in lunchboxes.k
Fruit Winder Doubles will be available in six variants.
There will be three standard flavours - strawberry, blackcurrant and raspberry; as well as three new double flavours - apple & blackcurrant, blackcurrant & strawberry and strawberry & apple.
They will come with a tear strip down the middle so that children can separate the flavours or eat them together, which Kellogg said would add ‘playability’ to the brand.
A TV campaign will coincide with the start of the autumn term to encourage their take-up in lunchboxes.k
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