Respect for flags caught out Robert Wiseman Dairies, whose World Cup limited edition milk cartons, featuring pictures of flags from around the world, went down like a lead balloon with Muslim retailers and shoppers. The problem carton was the one featuring the Saudi Arabian flag ­ which contains writings from the Koran. Muslim law states that anything with words from the Koran written on it must be disposed of respectfully ­ by burning or throwing into running water. A stream of angry complaints started as the World Cup got under way. Wiseman sales and marketing director Sandy Wilkie quickly consulted the Muslim community and hit on a compromise ­ to put stickers over the offending cartons. Relations have now been smoothed over, but Wilkie isn't going to forget the Wiseman World Cup in a hurry. {{COUNTERPOINT }}

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