Ready-to-drink brand WKD is making a four-pack canned version of its bestselling WKD Blue a permanent addition to the range following successful trials.
The 330ml can four-pack (rsp: 5.99) will be rolled out nationwide from July, along with a new, larger single-serve 500ml bottle (rsp: £2.49).
“Cans offer a convenient format for outdoor events and when we trialled WKD in cans last year they generated high cash rates of sale,” said WKD marketing director Debs Carter.
Two new variants, WKD Orange and WKD Green (rsp: £1.39/275ml bottle or £3.19/ 70cl), are also being rolled out and will be supported with price promotions and free PoS materials.
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