Source: Walkers

Sizzling Steak is a completely new flavour, while Flamin’ Hot was previously discontinued

Wotsits has resurrected two discontinued flavours.

Sizzling Steak, a take on the discontinued BBQ Beef flavour, and Flamin’ Hot are joining the brand’s core range.

Both will launch in grab-bags (rsp: £1/50g), sharing bags (rsp: £2/130g -150g) and multipack formats from 13 January.

The multipack formats come in at 85 calories for Flamin’ Hot (rsp: £1.25/6x16g) and 69 calories for Sizzling Steak (rsp: £1.25/6x13.5g), making them “an attractive snack option” for those on a health kick, said Walkers marketing director Fernando Kahane.

They will be supported by in-store shopper marketing from February and TV and digital ads from March.

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