Walkers is ploughing £4m behind Wotsits and Square Crisps in a bid to take both brands to a wider audience.
Wotsits is getting a new Flamin Hot variant and improved Really Cheesy flavour, while Square Crisps is getting new pack designs and flavour “upgrades” for its two most popular lines - Cheese and Onion and Salt and Vinegar.
A new six-pack of Mild Cheese Wotsits with no preservatives, no artificial colours and no artificial flavourings will also feature.
Trade marketing manager Nicky Seal said £1.5m had been set aside to promote Wotsits this year, while Square Crisps will benefit from a £2.5m support programme.
She said Flamin Hot Wotsits were set to be supported by TV advertising in April. Square Crisps will get a longer run of support between this month and next. Promotional activity for the latter, said Seal, will focus on regions where sales are not as strong as in others.
Wotsits is getting a new Flamin Hot variant and improved Really Cheesy flavour, while Square Crisps is getting new pack designs and flavour “upgrades” for its two most popular lines - Cheese and Onion and Salt and Vinegar.
A new six-pack of Mild Cheese Wotsits with no preservatives, no artificial colours and no artificial flavourings will also feature.
Trade marketing manager Nicky Seal said £1.5m had been set aside to promote Wotsits this year, while Square Crisps will benefit from a £2.5m support programme.
She said Flamin Hot Wotsits were set to be supported by TV advertising in April. Square Crisps will get a longer run of support between this month and next. Promotional activity for the latter, said Seal, will focus on regions where sales are not as strong as in others.
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