Wray & Nephew, renowned for its 63% abv Overproof white rum, has introduced a limited edition variant, bottled at the lower strength of 43% abv.
Wray’s 43 (rsp: £25/70cl) is the Jamaican spirit brand’s first-ever rum launch in the UK and is available exclusively to the convenience channel through Booker.
It is a blend of unaged Jamaica white rum with notes of rich fruits, charred pineapple and molasses.
The brand said it was not a diluted version but a “distinct expression”, offering a smooth, naturally sweet profile while retaining the ”bold character” Wray & Nephew’s Overproof was known for.
It would suit long drinks, paired with mixers such as pineapple juice, ginger ale or coconut water, the brand said.
“The launch of Wray’s 43 is an exciting new exploration for us,” said David Morrison, deputy master blender at J Wray & Nephew.
“We have listened to our community and are providing rum lovers with a fresh way to experience the tropical flavours of Jamaica rum whilst staying true to the product’s authenticity.”
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