Wrigley is making its first foray into non-gum products with the launch of dissolvable breath-freshening strips called Extra Thin Ice.
Launching in the UK in January, and following on-shelf appearances in the US this summer and Ireland from this month, the new product is an extension of the company’s Extra chewing gum brand.
See this week’s issue of The Grocer for more details.
Launching in the UK in January, and following on-shelf appearances in the US this summer and Ireland from this month, the new product is an extension of the company’s Extra chewing gum brand.
See this week’s issue of The Grocer for more details.
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