A cheesemaker is investing £50,000 in a series of radio adverts. Wyke Farms will be using the ads to promote the launch of its extra mature farmhouse cheddar, re-branded as Just Delicious.
The 30 second ads follow the theme of how the taste of the Cheddar sounds, and features reactions to the first bite, cheesemaker Ivy Clothier’s 100-year-old recipe and Wyke Farms’ 1,000 cow herd.
The campaign will run on LBC in London, GWR in Bristol, Gemini in Exeter, Orchard in Taunton and Pirate radio in Falmouth.
The 30 second ads follow the theme of how the taste of the Cheddar sounds, and features reactions to the first bite, cheesemaker Ivy Clothier’s 100-year-old recipe and Wyke Farms’ 1,000 cow herd.
The campaign will run on LBC in London, GWR in Bristol, Gemini in Exeter, Orchard in Taunton and Pirate radio in Falmouth.
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