Two Miller obsessed Americans are spearheading a new TV campaign for the lager over the next six months. The ads are the next step in a relaunch campaign which is exclusive to Scotland and went on air this week on ITV, C4 and C5. The revamp by Scottish Courage Brands this summer included dropping the Pilsner tag, new packaging and a new dispense system for the on-trade. Marketing director Brian Sharp said: "While these ads move on from the previous Johnny Miller campaign, they still maintain the same underground humour. "They adopt and parody the style of such US programmes as Friends and will have a wide appeal to lager consumers. The brand is performing strongly in Scotland as a contemporary alternative to other standard lagers." {{DRINKS }}

Topics