Yeo Valley Organic has launched its ‘Our Purest Protein for Miles’ campaign designed to champion its high-protein Greek Recipe range as the go-to choice for runners and fitness enthusiasts.
The campaign highlights yoghurt’s role in muscle recovery, sustained energy and post-workout nutrition.
The brand has teamed up with GB modern pentathlete Charlie Follett, who incorporates the Greek Recipe into her daily training regime.
The ‘Our Purest Protein for Miles’ campaign is set to roll out across multiple touchpoints, including digital and in-store activation, with adverts that highlight the protein-rich benefits of the range.
It will also be collaborating with Garmin for an on-pack competition, as well as partnering with multiple running events across the UK to support and fuel runners throughout their fitness journey.
“At Yeo Valley Organic, we’re passionate about providing organic, high-protein options for those who lead an active lifestyle,” said Megan Teague, brand manager at Yeo Valley Organic. “Our Greek Recipe range is crafted with care to offer a nutritious source of protein, helping fitness enthusiasts recover and refuel naturally.
“We’re excited to partner with athletes like Charlie Follett and brands like Garmin to inspire more people to make healthier choices.”
Yeo Valley said it was delivering on the growing consumer demand for more protein by offering a natural, organic and high-protein alternative to support a healthy, active lifestyle.
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