Müller is investing £1m in a relaunch for its children’s yogurt brand Yogz with press and TV ads and online activity planned for later in the year.
Meanwhile, the product has been reformulated, with chocolate-covered puffed rice replacing the sugar strands.
Brand characters Bud and Baz have been given a new look, while packaging features more vibrant colours.
Meanwhile, the product has been reformulated, with chocolate-covered puffed rice replacing the sugar strands.
Brand characters Bud and Baz have been given a new look, while packaging features more vibrant colours.
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