Yorkie is back on TV screens next week with a £3m campaign building on the brand's earlier theme of It's not for girls'.
The first ad features two men with faces painted in the colours of St George's flag. Their friend, who has a face painted like a clown, asks: "This isn't what you meant, is it?"
Posters, washroom ads and beer mats with tongue-in-cheek sexist messages such as Save your money for driving lessons' will back the on-screen activity, while bloke' magazines will give away samples.
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The first ad features two men with faces painted in the colours of St George's flag. Their friend, who has a face painted like a clown, asks: "This isn't what you meant, is it?"
Posters, washroom ads and beer mats with tongue-in-cheek sexist messages such as Save your money for driving lessons' will back the on-screen activity, while bloke' magazines will give away samples.
{{MARKETING }}
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