Young’s Seafood has expanded its £20.9m Gastro frozen fish meals brand with a meal-for-one range.
Rolling out to the major multiples and Ocado this week, the launch was a response to growing interest in premium frozen ready meals, said Young’s marketing director Yvonne Adam.
The range, which can be baked in 45 minutes or cooked in a microwave in less than 10, comprises: cod, spinach & cheese gratin; pink salmon, Alaskan pollock & cherry tomato bake; and Alaskan pollock, white wine and Parmesan risotto (all rsp: £2.49).
The launch will be supported by multichannel promotional activity and TV ads. Further variants are being planned.
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