Italian wine brand Trulli is to star in a campaign to enhance awareness among consumers.
Wholesaler and distributor Waverley TBS will launch the campaign this autumn and it is set to run into 2006.
With a budget in excess of £500,000, the campaign will incorporate off-trade promotions, advertising, a national consumer survey, media promotions and PR focusing on the brand’s Italian provenance.
Jeremy Dunn, brand manager at Waverley TBS, said: “With the spotlight no longer so focused on New World wines and with consumers’ increased interest in Italian lifestyles, food and wine, this is a prime time for Trulli.”
Dunn said sales for the brand had exceeded targets for the first half of 2005.
The range includes Trulli Merlot Cabernet, Garganega Chardonnay (both rsp: £4.49) and Trulli Pinot Grigio, Chardonnay, Zinfandel and Sangiovese (rsp: £5).
Wholesaler and distributor Waverley TBS will launch the campaign this autumn and it is set to run into 2006.
With a budget in excess of £500,000, the campaign will incorporate off-trade promotions, advertising, a national consumer survey, media promotions and PR focusing on the brand’s Italian provenance.
Jeremy Dunn, brand manager at Waverley TBS, said: “With the spotlight no longer so focused on New World wines and with consumers’ increased interest in Italian lifestyles, food and wine, this is a prime time for Trulli.”
Dunn said sales for the brand had exceeded targets for the first half of 2005.
The range includes Trulli Merlot Cabernet, Garganega Chardonnay (both rsp: £4.49) and Trulli Pinot Grigio, Chardonnay, Zinfandel and Sangiovese (rsp: £5).
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