Rapid convenience delivery app Zapp has launched a 24-hour ‘emergency Christmas luxury gift delivery service’ offering a range of high-end skincare and cosmetics, consumer technology, candles, cashmere accessories, cookbooks and gym equipment.
More than a hundred gifts – and a range of wrapping paper – feature in the app’s selection, which can be ordered at any time up to and including Christmas Day.
The range includes skincare brands such as Dr Barbara Sturm, Bamford, and Skinceuticals, and fragrances including Tom Ford, Creed, and Acqua di Parma. The tech range includes Apple AirPods, Sonos speakers, and AirTags.
“It’s designed to save the day, whether an intended gift hasn’t turned up or unexpected guests arrive,” said Sophie Davies, head buyer at Zapp. “With delivery in minutes, we make it easy to get what you need, exactly when you need it.”
The app’s all-hour opening through the festive period – including Christmas Day, Boxing Day, and New Year’s Day – provides a “new stress-free solution for last-minute shopping emergencies”, the company said.
Zapp has also expanded its festive grocery selection to include mince pies, panettone and brandy butter. The gift shop opening follows the app’s wine delivery service launch in the summer, which sells “three of the most sought-after wines in the world” among many others, for ultra-fast delivery.
Last year, the rapid delivery player undertook a major rebrand to concentrate its focus on affluent, central London customers.
The decision to overhaul the quick-commerce brand “stems from Zapp’s strategic focus on premiumisation” Alex Hough, VP of commercial at Zapp, said at the time.
“Zapp has evolved to offer an elevated, premium experience,” Hough told The Grocer.
Zapp launched in late 2020 with a single dark store – or ‘Zappstore’ – in west London, and now operates several micro-fulfilment centres across the capital. It was one of a wave of rapid grocery players launching in the UK at the time, and has since survived swinging consolidation of the market which saw rivals Weezy, Jiffy, Gorillas and Fancy all acquired or shuttered. It is a relative minnow compared to surviving rapid grocers Getir and Gopuff but has prospered, Hough said, by focusing on “premium customers”.
Alongside the rebrand, Zapp has launched a desktop version of its app, allowing customers to purchase products via justzapp.com – a rarity in the quick-commerce and courier delivery sector.
Zapp won’t be the only quick-commerce platform operating on Christmas Day this year. Rapid grocer Gopuff is to operate a 24-hour service on Christmas Day and Boxing Day in several UK cities “whilst mainstream supermarkets are shut or operating on limited hours”.
The quick-commerce player’s dark stores in London, Cambridge, Salford, Swansea, Liverpool, Newcastle, Bristol, Leeds, Manchester, Birmingham, Cardiff, Coventry and Nottingham would be open and operational every hour of the Christmas period, it said. Its dark stores in Derby and Sheffield will also be fulfilling orders until 2am each day.
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