Niamh Leonard-Bedwell
Niamh is The Grocer’s fmcg editor, overseeing our coverage of NPD across food and household brands – spanning everything from confectionery and crisps to cleaning products. She reports on shopper trends, inflation, marketing campaigns and appointments within the sector.
Prior to joining The Grocer as food & drink reporter in 2021, Niamh wrote about emerging wellness trends for Holland & Barrett’s customer magazine, Healthy. She started her career at nutrition magazine Healthy Food Guide.
Contact info
- Tel:
- 01293 610 292
- Email:
- n.leonard-bedwell@thegrocer.co.uk
- News
Carlsberg loses San Miguel licence to Budweiser
Carlsberg Marston’s Brewing Company has been the exclusive brewer of San Miguel for more than 15 years
- News
McVitie’s unveils Seriously Chocolatey Digestives
The NPD comprises a cocoa-flavoured digestive biscuit with dark chocolate chips, topped with milk chocolate
- News
Ellie Goulding’s RTD brand Served unveils major out-of-home push
The campaign is projected to reach almost half of all Londoners
- News
Kallo launches plant-based dips to tap ‘social snacking’ trend
All three Veggie Dips are listed by Ocado
- News
Kellanova brings $1bn Cheez-It brand to the UK
The launch will be supported by an £18m marketing push
- News
Walkers adds non-HFSS Wotsits and Monster Munch
The snacks, available in three new flavours, are made with chickpea
- News
Canned wine brand Nice launches its first full-strength bottles
‘Having now built a loyal fanbase, we know there’s space for Nice within bottles,’ said the brand
- Comment and Opinion
Why Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
- News
Trip snaps up two former Britvic employees as first c-suite hires
Trip said it was ‘expanding its c-suite to prepare the brand for its next stage of growth’
- News
The Sidemen’s Best Cereal secures Morrisons and Iceland listings
The listings come after Best shifted 500,000 boxes of cereal in its first three months
- News
McVitie’s adds Gold Digestives to tap the blonde chocolate trend
The NPD, which combines classic digestive biscuits with golden caramel, was ‘created with the latest flavour trends in mind’
- News
Whitworths launches first TV ad to ‘drive consumption’ of nuts and seeds
The ad will run throughout the summer on Channel 4
- News
Knorr plays up ‘convenience’ with duo of wine-flavoured stock pots
The pots, available in Red Wine and White Wine, contain the equivalent of half a glass of wine
- News
Natural dog treat brand NAW launches 10 lines into Sainsbury’s
The startup repurposes animal offcuts that would otherwise be thrown away
- News
Gherkin brand Mrs Elswood goes ‘modern’ with cornichons for cheeseboards
The launch follows the brand’s first TV ad campaign, which premiered in January
- News
Candy Kittens moves to ‘next-gen’ Marylebone HQ, The Sweet Factory
The space will also house Jamie Laing’s podcast production company JamPot, and investment firm Tuckshop
- News
Andrews Liver Salts packs sold for up to £73 online, after being discontinued
Shoppers are forking out more than 14-times the original retail price for the stomach settler
- News
Future Food Movement hires former Mission Ventures MD Louis Bedwell
The business membership community was founded in 2021 with an ambition to help tackle the climate crisis
- News
Actiph partners with Marvel to launch Deadpool & Wolverine bottles
The collaboration will be promoted in stores with ‘eye-catching activations’
- News
McVitie’s eyes ‘Zero’ added sugar spin-off for Digestives
The manufacturer has applied to register ‘McVitie’s Zero’ and ‘Jacob’s Bites’ as trademarks