
Niamh Leonard-Bedwell
Niamh is The Grocer’s fmcg editor, overseeing our coverage of NPD across food and packaged goods – spanning everything from confectionery and crisps to ice cream. She reports on shopper trends, inflation, marketing campaigns and appointments within the sector.
Prior to joining The Grocer as food & drink reporter in 2021, Niamh wrote about emerging wellness trends for Holland & Barrett’s customer magazine, Healthy. She started her career at nutrition magazine Healthy Food Guide.
Contact info
- Tel:
- 01293 610 292
- Email:
- n.leonard-bedwell@thegrocer.co.uk
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Foodies across the globe are combining biscuits with yoghurt to make a simple dessert
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Cereulide can lead to nausea, vomiting and abdominal cramps
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A new TV ad, premiering on 13 February, sees the return of Merryn the farmer
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Pistachio commodity prices jumped by almost a third last year
NewsPiccolo debuts ready meals for tots via exclusive Morrisons tie-up
The launch is being supported by a dedicated Piccolo-branded destination in stores
NewsKit Kat rolls out Cookie Dough Flavour wafers and sharing bars
The treats are available in selected stores now
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Cereulide can cause nausea, vomiting and abdominal cramps
NewsOttolenghi wins Sainsbury’s and Ocado listings for cooking sauces
The range launched exclusive to Waitrose in 2024
NewsJimmy’s enters ice cream with Affogato on a Stick
Jimmy’s Affogato on a Stick, which features coffee ice cream, threaded with ‘rich’ coffee swirls, wrapped in coffee sorbet
NewsRowntree’s adds ice lolly-inspired fruity sweets range
The sweets offered ‘a burst of summer all-year-round,’ said Rowntree’s
NewsWhitworths ad banned by ASA for ‘misleading’ 5 a day claim
The ASA investigated two issues relating to an Instgram post by Whitworths seen in August 2025
NewsWall’s Feast unveils ‘improved’ recipe and Caramel variant
The ice cream now features real hazelnuts within its core
NewsLindt adds Dubai-style eggs and Crispy Biscuit bunny for Easter
The chocolatier has added a swathe of treats for 2026
NewsTwister trademark activity points to Poppi ice lolly launch
Owner The Magnum Ice Cream Company has applied to register ‘Twister Poppi’ with the IPO
NewsPepsiCo boss urges government not to change HFSS goalposts
Earlier this month, The Grocer revealed the government’s plans to move to an updated NPM
NewsCake bar brand Dreamies lands in Aldi for American Week
The treats feature a ‘creamy, marshmallow-style’ filling
NewsRowntree’s adds Fruit Pastilles Berries and Fruit Explosion lollies
The NPD brought ‘something genuinely new to freezers’, said Rowntree’s
NewsMilkybar challenges Maltesers with chocolate-coated Crunchy Pops
Crunchy Pops are coated in Milkybar’s signature white chocolate
NewsThe Compleat Food Group appoints chief technical officer
The new hire brings almost 40 years’ food industry experience to the role
NewsWarburtons adds Fibre Fix loaf and rolls to ‘empower’ consumers
The range would help make healthy eating easy, said Warburtons





