All articles by Niamh Leonard-Bedwell
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Comment & OpinionWalkers’ Dry January push shows moderation has gone mainstream
Dry January 2025 is officially underway, bringing with it a flurry of activity from the usual suspects... and Walkers
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NewsPeter Crouch stars in Ariel TV ad for The Big One laundry pods
The campaign will launch this month, running across TV, on-demand, digital, social media and PoS
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NewsWalkers adds ‘0.0% alcohol’ claim to crisp packs in Dry January push
A tongue-in-cheek video clip sees Danny Dyer serving punters pints of crisps
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NewsPepsiCo adds Extra Flamin’ Hot Walkers crisps in limited-edition launch
The launch is being backed by a multimillion-pound marketing push
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NewsM&S backs brain health and mushrooms in new year NPD drive
Two brand new functional food & drink ranges have launched into M&S food halls and Ocado
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NewsSqueaky Bean adds tofu slices and fermented rye burger for Veganuary
Both innovations respond to growing consumer demand for ‘healthier, cleaner-label plant-based foods’
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NewsMr Kipling seeks to ‘modernise’ tarts with two new flavours
Strawberries & Cream and Birthday Cake were designed to appeal to younger shoppers
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Analysis & Features2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
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NewsScottish law requires flour and bread to be fortified with folic acid
The legislation is hoped to prevent birth defects in babies
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NewsMars Wrigley unveils Easter 2025 range with M&M’s and Maltesers NPD
The chocolate giant has launched 11 new products under its Easter range
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NewsLindt jumps on viral ‘Dubai chocolate’ TikTok trend with pistachio bar
The sought-after tablet is available from selected stores while stocks last
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NewsKing Charles awards royal warrants to John Lewis, Tiptree and Ryvita
The King has renewed warrants for 386 companies which previously held the accolade for Queen Elizabeth II
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NewsMr Organic channels Bold Bean Co with range of pulses in glass jars
The beans are ‘cooked to perfection in Italy’, according to Mr Organic
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NewsManchester bakery Robert Andrew launches low-carb sourdough range
A 30g slice is claimed to contain 41% of the carbs of standard white bread
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NewsSir Jim Walker CBE (1944-2024): the gentle giant of the Scottish food industry
Jim, who passed away this weekend, is survived by his wife of 45 years, Jennifer
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Comment & OpinionKellogg’s TV ad starring Cornelius the giant green cockerel is no joke
Cereal giant Kellogg’s has splashed £12m on a bold marketing campaign, featuring a modern reinvention of its 66-year-old mascot
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NewsSuperfoodio unveils peanut ‘Better Cups’ with nut-based shells
The treats have rolled into over 130 Co-op stores nationwide
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NewsConagra adds ‘GLP-1 friendly’ claim to Healthy Choice frozen meals
The claim will be added to 26 Healthy Choice lines from January
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NewsMedia Bites 16 December: Douglas Lamont, seasonal workers, mega sprouts
Tony’s Chocolonely boss Douglas Lamont advises opinionated CEOs to ‘stay in your lane’
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NewsKellogg’s launches £12m marketing push to revive cereal volumes
The ad features a giant animated version of Kellogg’s mascot Cornelius the cockerel