All articles by Niamh Leonard-Bedwell – Page 11
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NewsHeinz adds trio of pasta sauces inspired by TikTok trends
‘Introducing new recipes is one of the ways we’re continuing to disrupt and drive excitement’
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NewsTesco adds ‘easy meal’ fixture with exclusive Ben’s Original NPD
Sitting alongside pot noodles and canned soups, the fixture includes own-label and branded meals
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NewsMcVitie’s adds ‘chocolatey’ Rich Tea spin-off The Cocoa One
The ‘deliciously dunkable’ biscuits have rolled into Tesco
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NewsPip & Nut adds trio of peanut butter stuffed snack bars
The bars are made with Glebe Farm’s British oats
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NewsCharlie Bigham’s names Kim Gelling commercial & marketing director
Gelling has joined the business, effective immediately, from her previous role at Ella’s Kitchen
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NewsPladis appoints Emily Stuart as head of innovation UK&I
Stuart started her career as a buyer for Tesco and has held commercial, strategy and category roles for General Mills and PepsiCo
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NewsCarlsberg loses San Miguel licence to Budweiser
Carlsberg Marston’s Brewing Company has been the exclusive brewer of San Miguel for more than 15 years
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NewsMcVitie’s unveils Seriously Chocolatey Digestives
The NPD comprises a cocoa-flavoured digestive biscuit with dark chocolate chips, topped with milk chocolate
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NewsEllie Goulding’s RTD brand Served unveils major out-of-home push
The campaign is projected to reach almost half of all Londoners
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NewsKallo launches plant-based dips to tap ‘social snacking’ trend
All three Veggie Dips are listed by Ocado
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NewsKellanova brings $1bn Cheez-It brand to the UK
The launch will be supported by an £18m marketing push
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NewsWalkers adds non-HFSS Wotsits and Monster Munch
The snacks, available in three new flavours, are made with chickpea
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NewsCanned wine brand Nice launches its first full-strength bottles
‘Having now built a loyal fanbase, we know there’s space for Nice within bottles,’ said the brand
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Comment & OpinionWhy Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
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NewsTrip snaps up two former Britvic employees as first c-suite hires
Trip said it was ‘expanding its c-suite to prepare the brand for its next stage of growth’
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NewsThe Sidemen’s Best Cereal secures Morrisons and Iceland listings
The listings come after Best shifted 500,000 boxes of cereal in its first three months
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NewsMcVitie’s adds Gold Digestives to tap the blonde chocolate trend
The NPD, which combines classic digestive biscuits with golden caramel, was ‘created with the latest flavour trends in mind’
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NewsWhitworths launches first TV ad to ‘drive consumption’ of nuts and seeds
The ad will run throughout the summer on Channel 4
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NewsKnorr plays up ‘convenience’ with duo of wine-flavoured stock pots
The pots, available in Red Wine and White Wine, contain the equivalent of half a glass of wine
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NewsNatural dog treat brand NAW launches 10 lines into Sainsbury’s
The startup repurposes animal offcuts that would otherwise be thrown away