All articles by Niamh Leonard-Bedwell – Page 62
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Comment & Opinion
Why Greggs’ collaboration with Primark is a masterclass in brand marketing
The publicity gained by the stunt demonstrates the effectiveness of a tried-and-tested PR strategy: pushing an unlikely combo
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News
KP Snacks products absent from shelves after ransomware attack
KP Snacks last week warned that disruption to its supply was set to last well into March, according to a letter sent to its customers
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News
Benchmark Drinks takes Kylie Minogue rosé wines to the US
The demand for global expansion was ‘testimony to the incredible energy, exquisite taste and refined palate that Kylie has contributed since we began Kylie Minogue Wines together’, said Benchmark Drinks
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News
Weetos adds limited-edition chocolate orange flavoured cereal
‘Choc orange flavours are everywhere you look except in tasty cereals, so we’re excited to be bringing this on-trend taste to the category’, said the brand
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News
G&Ts getting dearer as price of tonic water soars in supermarkets
Schweppes and Fever-Tree SKUs have shot up in price in the supermarkets over recent weeks, exclusive data reveals
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News
Guylian rebrands and reformulates - but raises seashell choc prices
The products have undergone a reformulation as part of a commitment from the brand to ‘only use the best hazelnuts’
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News
Peperami teases ‘brand repositioning’ with new Chicken Bites campaign
The ‘six-figure’ TV and YouTube campaign reflected its ‘cheeky brand attitude’, targeting families and young adults
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News
‘Overnight Weetabix’ goes viral with 20.5 million TikTok views
A legion of TikTok users have taken to sharing videos of themselves making and eating an ‘overnight’ serving of the cereal
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News
Fairy launches ‘upside-down’ Max Power washing-up liquids
The NPD also boasted an improved formula, which meant “four times less scrubbing” was required, Fairy claimed
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Analysis & Features
How toothpaste brands are finally facing into sustainability concerns
New launches are trying to cut the landfill load, but they’re pricey
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News
Dishwasher salt price hikes lead to shortage in the supermarkets
At the time of writing, Reckitt brand Finish was missing from many of the major retailers
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News
KP Snacks warns customers of disruption to supply following cyber attack
In a letter seen by Better Retailing, it warned customers that disruption could last ‘until the end of March at the earliest’
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News
McVitie’s adds salted caramel flavour to its Club biscuit line-up
‘Salted caramel has become a hugely popular flavour over recent years, so we just couldn’t resist’, said the brand
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News
Dr Oetker appoints John Brassington as MD as Georg Heerdegen Parsbo steps down
Brassington will be responsible for sales, marketing, category, insights & NRM, I&D, quality assurance, HR and will act as coach for Dr Oetker Ireland
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News
Diageo to splash £73m on Guinness microbrewery and ‘culture hub’ in London
The investment demonstrated Diageo’s confidence in London as a tourist destination and its commitment to the hospitality sector, it said
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News
Unilever adds trio of ice cream NPD to celebrate 100 years of Wall’s
The new launches offered ‘the perfect way to help shoppers and retailers mark the special occasion with us’, said Wall’s
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News
BN biscuits return after four years away
The biscuits – which relaunched via Asda this week – had ‘a place in many British shoppers’ hearts’, said McVitie’s
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News
Aquafresh adds Naturals toothpastes made from 97% naturally derived ingredients
The NPD would ‘take advantage of the increase in consumer awareness of environmental issues’ said the brand
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News
Rice prices on the rise as exports suffer from disruption to supply
There was ‘approximately 1.5 million tonnes of rice stuck at the ports, that India had planned to export this month’, said Mintec
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News
Carluccio’s launches range of chilled restaurant-inspired lines into Sainsbury’s
The range spans fresh pasta, stir-in sauces, a selection of 12-inch pizzas and ready meals, including lasagne and tagliatelle dishes