All articles by Niamh Leonard-Bedwell – Page 70
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Lynx gets major rebrand to appeal to gen Z shoppers
The brand has redesigned its packaging and launched a new sports range to ‘drive relevancy amongst the gen Z audience’
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Sainsbury’s to relaunch meal deals to ‘compete with high street coffee chains’
The shake-up will see a mass of new products included in the offer, including bakery items, hot drinks and hot food
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McVitie's unveils hybrid Jaffa Cake doughnuts
Pladis called it the ‘biggest format innovation’ for McVitie’s in the last two years
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BFree claims UK first with avocado and high-protein wraps
The brand claims its gluten-free Avocado Wraps are the first of their kind on the market
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Andy Hadley made supply chain director at Suntory Beverage & Food
The Molson Coors veteran will oversee the production, supply and export of over 200 drinks at SBF GB&I
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Peperami rebrands in bid to lure younger shoppers
The brand has redesigned its packaging to appeal to a ‘wider and younger demographic’
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Portman Group rules against ‘Quickie’ wine brand over ‘demeaning’ artwork
A complaint against Quickie wine was made to the watchdog by a member of the public who argued it was sexist
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Comfort highlights clothes care with Ultimate Care reformulation
The relaunch and accompanying campaign aim to reinforce the brand’s position as a ‘clothes care expert’
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Straight & Narrow seeks £100k from crowd ahead of ‘disruptive’ low & no launch
The brand is pushing for funding to launch a 13-strong range of non-alcoholic spirits
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Soreen launches Fruit & Veg-Mmms cake bars for kids
The cake bars contain ’40% fruit & veg’ and are claimed to 50% less sugar than competitors
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New ‘competitive’ online drinks retailer to cut out wholesalers
Launched by three ex-industry professionals, the online drinks marketplace promises producers and consumers a ‘fair deal’
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Hippeas moves into tortilla chips with chickpea-based quartet
The tortillas are the brand’s first launch outside of the puffed crisp category
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Kind plans lobbying push ahead of HFSS clampdown
Kind has begun ‘initial conversations’ with PHE in a bid to change its bars’ classification
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Taylor’s Port moves into RTDs with Chip Dry & Tonic launch
The launch follows a steep rise in port sales to the UK during lockdown