Nick Woods
Comment & OpinionEnglish wine is evolving fast and its brands are going global
The great houses of English winemaking are busy sponsoring, activating, partnering, developing comms and building their brands, says Nick Woods, partner at Sunny Side Up
Comment & OpinionTimes are tough, but brands must avoid short-term thinking
There are huge dangers in judging success over the short term and assuming it will apply to the long term, says Nick Woods, strategy & creative director at Sunny Side Up
Comment & OpinionLow & no alcohol is about to cut through. Indie brands must seize the moment
Brands would be better off building their identity than pumping out variant after variant, says Nick Woods, strategy/creative director at Sunny Side Up