Archive of all Nomad Foods articles – Page 11
-
NewsBirds Eye adds hake to revamped Bake to Perfection line-up
Birds Eye is to sell hake for the first time in the UK as it overhauls its popular Bake to Perfection frozen fish range…
-
NewsBirds Eye chargills get bright new look
Birds Eye is revamping its frozen poultry with new packaging, improved recipes and new variants. The company is adding…
-
NewsBirds Eye hash brown/waffle combo
Birds Eye has mixed two of its popular lines together to create Hash Brown Waffles. Potato Waffles and Hash Browns…
-
NewsBlackstone and BC buddy up for joint Birds Eye bid
Private equity giants Blackstone and BC Partners will today put in a joint bid for Birds Eye maker Iglo Group.
-
NewsHarry Ramsden's to return to freezers with Birds Eye deal
Birds Eye is set to launch a rival to Young’s Chip Shop range after striking a deal with Ranjit Boparan to manufacture a range…
-
NewsGlenn to run Birds Eye 'whoever owns us'
CEO Martin Glenn has pledged to take his team with him if Birds Eye Iglo changes hands.
-
NewsBirds Eye Fusions to get fish-based range
Birds Eye could be gearing up to launch a new addedvalue fish product
-
NewsEx Mars president to be the new MD of Birds Eye
A former Mars president will join Birds Eye UK & Ireland as managing director in September following the departure of Anne Murphy, The Grocer can exclusively reveal. Andy Weston-Webb, who has worked on brands such as Colgate, Mars,...
-
NewsBirds Eye’s Murphy fills new Boots trading role
Boots is shaking up its commercial operations, with Anne Murphy general manager UK & Ireland at Birds Eye taking on one of two new senior trading posts the UK business is set to create.
-
NewsBirds Eye has a fresh stab at natural frozen seafood
Less than a year and a half after axing its natural seafood range Naked & Natural, Birds Eye is entering the fray once more, with Catch Fresh, a range of frozen prawns it believes could become a £15m brand within three years. The...
-
News
Britain's 100 Biggest Brands 2011: Birds Eye to Pringles
Last year Birds Eye brought in a polar bear – voiced by Willem Dafoe – to dispel some myths about frozen food, and highlight that its fish...
-
News
Britain's 100 Biggest Brands 2011: Birds Eye veg to Aunt Bessie's
Birds Eye added the Field Fresh sub-brand to its frozen veg range in September 2009. The line-up now includes garden peas, petit pois, sweetcorn and green beans, and two types of mixed veg. Frozen herbs were added in 2010.
-
NewsBirds Eye adds zip locks to Field Fresh pea lines
Birds Eye hopes to stop frozen peas spilling out from split bags by introducing zip locks to some of its bigger packs. The frozen giant is adding zip locks to its 1.52kg pack of Field Fresh Garden Peas (rsp: £2.99) and 1.2kg pack of Field...
-
NewsFrozen pasta: Birds Eye dumps it while Findus finds success
Birds Eye is preparing to pull its year-old range of frozen Italian pasta meals, but rival Findus has secured new listings for its own frozen pasta. The three-strong range from Birds Eye, which hit shelves in September 2009, will be...
-
NewsBirds Eye’s bear builds shopper trust in frozen
Birds Eye claims its laconic polar bear has boosted consumer awareness of the quality of its frozen food and driven a sharp increase in sales. Before the Willem Dafoe-voiced polar bear hit our screens, only 48% of the 2,000 frozen...
-
News
Birds Eye adds herbs to Field Fresh frozen range
Birds Eye is expanding its Field Fresh range of frozen vegetables with the launch of frozen herbs.Field Fresh Herbs (rsp: £1.69 per pack) will be available in six variants garlic, parsley, coriander, basil, chilli and Italian mixed and...
-
News
Birds Eye sizes up market for natural fish products
Birds Eye is investigating the market potential for a new range of natural fish and seafood products in the UK, less than a month after news emerged that it had called time on its Naked & Natural fish range. The frozen food...
-
NewsItalian job sees Birds Eye snatch frozen ops
As Birds Eye Iglo landed Unilever's Italian frozen food business this week, CEO Martin Glenn said strong backing in the City and a willingness to work jointly with Unilever in the future helped beat off competition from frozen food...
-
Comment & OpinionEditor's Comment: Why no fanfare for Birds Eye's Italian swoop?
I want to tell you a story: I've called it The Tale of Two Equities.
-
NewsUnilever sells Italian frozen arm to Birds Eye
Unilever is selling its Italian frozen foods business, Findus Italy, to Birds Eye Iglo for £688m.