Archive of all Nomad Foods articles – Page 4
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NewsBirds Eye swaps out the Captain for competition winner on packs
’Frozen food hero’ Charlotte Carter-Dunn will adorn fish finger packs for a limited time
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NewsCoronavirus demand for frozen foods boosts Nomad sales
Birds Eye owner Nomad Foods has posted a 10.5% jump in first quarter sales due to “unprecedented” demand for frozen food driven by the coronavirus outbreak.
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Comment & OpinionBirds Eye ad focuses on useful ideas for the new normal
“What’s for tea?” This is, as Birds Eye’s new ad reminds us, “one of the big questions at the heart of family life”
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NewsBirds Eye looks to ‘change perception’ of frozen veg with Steamfresh overhaul
The range will carry a ‘simplified’ design that will underline the nutritional benefits of steamed veg
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Comment & OpinionBirds Eye steps up to end toaster-waffle ‘debate’
‘For years Brits has been rife [sic] with debate on one very important question’
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NewsBirds Eye expands Chicken Shop range with two new burgers
The duo will be available in Asda from January 2020
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Analysis & FeaturesBirds Eye Crispy Pancakes Tomato & Mozzarella: acid test
This frozen product from Birds Eye promises a ‘modern twist’ on the traditional crispy pancake
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NewsBirds Eye and Sainsbury’s team up for frozen veg in-store ‘takeover’
The takeover will see a Sainsbury’s frozen veg aisle re-merchandised according to colour
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NewsBirds Eye to launch ‘premium’ breaded fish fillet range
Artisan Style is aimed at families, with Birds Eye saying it will offer consumers a ‘sophisticated’ mealtime option
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NewsBirds Eye UK sees second year of sales growth but profits tighten
The frozen food manufacturer posted revenues up 5.9% to £431m for the year ending 31 December 2018
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NewsWayne Hudson takes on expanded role amid Birds Eye restructure
Hudson will look after another of Birds Eye’s parent company’s businesses as part of a broader role
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NewsBirds Eye marks 100% certification Follow the Fish on-pack promotion
The milestone made Birds Eye the “biggest brand in the UK” for certified sustainable and responsible seafood sourcing
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NewsBirds Eye launches £6m advertising push in bid to ‘double’ veg consumption
It has been described by the firm as its ‘biggest’ frozen veg marketing drive to date
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NewsBirds Eye and Aunt Bessie’s link for roast dinner ready meals
The chicken and beef meals, due to hit Tesco stores nationwide “from the end of summer”, will feature products from both brands
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Comment & OpinionBirds Eye’s vampires attempt to add bite to meat-free offering
Birds Eye’s vampire-themed campaign for its meat-free Green Cuisine range is firmly in the ‘fun’ camp
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NewsBirds Eye debuts vegan meat alternatives range
It’s taking on the likes of the Beyond Burger and Quorn with the Green Cuisine range
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NewsBirds Eye bins premium fish Inspirations sub-brand
The move comes after the struggling Inspirations range dropped double digits in value and volume sales in last year’s Grocer Top Products survey
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NewsNomad heralds end of Findus in UK with Crispy Pancake rebrand
The famous Findus Crispy Pancake will be replaced by a Birds Eye-branded alternative
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NewsAcquisitions drive 11% full-year sales growth at Nomad Foods
Revenues soared 11% at frozen food giant Nomad Foods in 2018 as it was buoyed by the acquisitions of Goodfella’s and Aunt Bessies
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Analysis & FeaturesBirds Eye Veggie Bowl: acid test
Birds Eye sees vegetarian options as a way back to growth after frozen ready meals lost value last year