All Nomad Foods articles – Page 5
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News
Birds Eye unveils single-serve Veggie Bowl meals
Birds Eye expects single-serve frozen vegetarian meals to soon be worth as much as £25m
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News
Nomad agrees €240m deal to buy Aunt Bessie’s from William Jackson
Birds Eye owner Nomad Foods has announced it has agreed to buy frozen potato and Yorkshire puddings brand Aunt Bessie’s
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News
Tesco, Sainsbury's & Birds Eye back Veg Power campaign
The campaign aims to raise £100,000 for a generic vegetable advertising fund with the goal of increasing veg consumption across the UK
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Comment and Opinion
Birds Eye on to a winner with fourth wall-presser
Many online ads now acknowledge YouTube’s ‘skip ad’ function, using their first five seconds to discourage users from clicking away
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Analysis and Features
11 (10) Birds Eye
The Captain has turned the tide after last year’s fall in sales
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News
Birds Eye invests £8m in frozen chicken marketing push
Its Winner Winner, Birds Eye Chicken for Dinner campaign is the brand’s largest investment in the category in a decade
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News
Birds Eye owner Nomad more than doubles annual profits
Nomad Foods, owner of frozen food brands Birds Eye, Iglo and Findus, has reported “an outstanding year” during which it reported full-year organic revenue growth of 3.9%.
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News
New Birds Eye peas campaign brings back the 'pop' sound
The push for Garden Peas and Petits Pois launched today under a £4.2m investment that includes social media outreach and a packaging refresh
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News
Birds Eye pulls ad as water safety campaigners raise concerns
New ad, starring a younger and more rugged Captain Birds Eye, encouraged children to jump into cold water, campaigners claimed
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News
Birds Eye commits to front-of-pack traffic-light labels
The brand said it hoped the move would help promote recognition of frozen products as the nutritional equivalent of fresh…
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News
Media Bites 18 January: Nomad/Goodfella's, 2 Sisters, Walmart
The sale of Goodfella’s Pizza to Nomad Foods generates column inches this morning, alongside news that Ranjit Boparan has had his wrist slapped after being accused of sending unsolicited gifts to the MPs investigating his 2 Sisters food company’s recent poultry safety scandal.
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News
Birds Eye owner Nomad swoops for Goodfella's Pizza in £200m deal
Birds Eye owner Nomad Foods has agreed to acquire Goodfella’s Pizza from 2 Sisters Food Group for €225m (£199m) to expand its frozen food empire.
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News
Captain Birds Eye gets younger, more rugged look in new ad push
A “distinguished” new-look captain complete with salt and pepper flecked beard will hit screens tonight
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News
Media Bites 21 December: Nomad/Goodfellas, Tesco/Booker, General Mills
Nomad Foods is in talks to acquire the UK’s Goodfella’s Pizza for about £200m in a deal, according to this morning’s papers.
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News
Birds Eye adds two gluten-free varieties
Gluten-free chicken nuggets and breaded fish fillets are set go on sale in Sainsbury’s stores…
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News
Birds Eye to back Inspirations revamp with major ad push
The multichannel push will be its longest continuous ad campaign to date
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News
Birds Eye claims it's recovering despite slump in 2016 sales
Birds Eye has suffered another heavy decline in sales as conditions in the branded frozen space remain challenging
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News
Birds Eye owner Nomad slows decline in UK as prices increases lift sales
Birds Eye and Findus owner Nomad Foods recorded organic growth for the second quarter in a row as the group pushed through price increases
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News
Birds Eye frozen chicken back in growth following investment
Growth in sales follows £71m investment earlier this year…
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News
Birds Eye hits 100,000 meals for FareShare
Birds Eye has provided enough surplus food to charity FareShare to make over 100,000 meals over the past two years