Archive of all Nomad Foods articles – Page 9
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NewsBirds Eye unveils new ice block billboard filled with cash
The frozen blocks contain £700 cash – the amount the average family wastes on food a year - and passers-by were able to collect falling coins and notes as the board melted
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NewsBirds Eye parent company begin consumer education food waste campaign
The €5 million (£3.7 million) iFreeze campaign will aim to educate consumers using TV and print advertising, online tips and on-pack advice
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NewsBirds Eye adds new variants to cod and pasta ranges
Birds Eye is expanding its line-up with lightly coated cod fillets and new Steamfresh lines…
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NewsBirds Eye to put £2m into anti-food waste campaign
Entitled ‘iFreeze, iSave’, Birds Eye’s campaign will have a strong focus on how much money families can save by reducing the amount of food and drink thrown away
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NewsBirds Eye fish fingers given wholegrain coating
Birds Eye is looking to build on the popularity of wholegrain foods with a fish finger coated in wholegrain breadcrumbs…
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Analysis & FeaturesClarence is gone... but Birds Eye ups ad spend by 70%
We’ve crunched the numbers on as spend with Ebiquity, to bring you the lowdown on who’s been flashing the cash on frozen food advertising in the past year. Tuck in…
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Analysis & FeaturesBirds Eye Inspirations: most successful new product of 2014
Birds Eye Inspirations has defied a slump in the frozen fish and meat category…
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NewsBirds Eye looks to stir up frozen meals with Senses line-up
Birds Eye is hoping to rejuvenate frozen ready meals – and boost its own faltering sales in the category…
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NewsBirds Eye withdraws salmon fish fingers from the UK market
Salmon fish fingers have made a splash with shoppers in Europe – but are set to sink without a trace in the UK…
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NewsBirds Eye launches £3m Mix Up Your Menu marketing campaign
Birds Eye is ploughing £3m into a marketing campaign to encourage consumers to use…
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Analysis & FeaturesSign of the times: Birds Eye wins with Mashtags
Launched by Birds Eye in February, the launch of Mashtags quickly went viral…
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NewsBirds Eye owner Iglo Group records revenue dip
Iglo Group, the European owner of Birds Eye, saw a 0.9% slide in constant currency sales during the second quarter due to “tough market conditions”.
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NewsBirds Eye operating profits rise in spite of horsemeat scandal
Birds Eye shook off the impact of Horsegate to post a 15.8% increase in operating profit last year…
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Analysis & FeaturesNomadic offers yoghurt range with international dimension
Nomadic is set to launch a yoghurt range that will offer unusual tastes and textures from around the world
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NewsBirds Eye Fusions join new Steamfresh range
Birds Eye is relaunching its microwaveable Veg and Rice Fusions ranges under new umbrella brand Steamfresh
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NewsBirds Eye brings ‘warmth’ to frozen food with design revamp
Birds Eye has unveiled a new logo and revamped packaging across its entire range as it aims to bring “warmth and personality” to its portfolio. The move forms part of parent company Iglo Group’s £60m Europe-wide brand relaunch, which is intended to shift the perception of frozen food from a ...
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Analysis & FeaturesBirds Eye Inspirations Chicken with Cheese & Ham Sauce: Acid Test
Chicken Inspirations claim to offer “the finest and freshest ingredients with exciting flavour combinations”…
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NewsSteve Chantry named Birds Eye UK marketing director
Steve Chantry is the new UK marketing director for Birds Eye.
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NewsBirds Eye promotes Inspirations with pop-up restaurants
Birds Eye is promoting its premium Inspirations range with a series of pop-up restaurant events…
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Rankings4. Birds Eye
Poor Clarence. After three years, the bear’s been axed to make way for a new campaign…