All Non-food articles
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Comment & OpinionB&M can’t keep relying on new stores for sales growth
That challenge is not looking any easier after today’s update highlighted fmcg as the area of weakness
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NewsSurf launches laundry liquid trio designed for short wash cycles
The fragrance-focused Magnifi-Scent Wash is available in Floral Fusion, Sunshine Blossom and Aqua Bliss
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Category ReportBizarre beauty trends: what will stick next?
Everything from honey to cucumber is being touted on TikTok as the next big hair and skincare trends. How can brands keep up?
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NewsThe Black Farmer to open more farm shops in London and beyond
The business is set to open outlets in Bermondsey and Wood Wharf in coming months
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Category ReportBye bye beard? Trends in male grooming 2025
As razor blades’ volume decline slows, the UK might be nearing ‘peak beard’. Brands are now aiming to ‘optimise’ men’s routines
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NewsWaken signs up Rylan Clark as creative director and ambassador
Clark will be actively involved across Waken – from NPD and marketing to retail strategy and creative direction
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NewsOceanSaver censured by ASA over environmental claims
The watchdog investigated four matters raised by Ecover and its parent company, People Against Dirty Holdings
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NewsMorrisons non-food trading director exits after four months
It’s understood the exec, who on arrival was billed as one of the most experienced retail executives in Europe, had originally agreed to serve a 12-month contract
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NewsLynx unveils new look for Africa deodorant after ‘discontinued’ stunt
On Friday, Lynx posted an Instagram image captioned “Rest in Africa”
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NewsPersil boosts Wonder Wash range with two more detergents
Available from next month, the launches will supported by a multimillion-pound investment
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NewsSure Whole Body Deo goes beyond armpits in light-hearted TV ad
It features characters applying Sure deodorant to various parts of their bodies
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NewsSuncare challenger Altruist makes Tesco debut with eight SKUs
Altruist’s mission is to ‘reduce the incidence of skin cancer through the increased use of quality sunscreen’
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NewsColgate partners with government for kids’ toothbrushing scheme
The personal care giant plans to donate more than 23 million toothbrushes and toothpastes
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NewsLily’s Kitchen rolls out four-strong supplements range for dogs
The lineup comprises three variants of capsule and a salmon oil
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NewsPiri launches its ‘strongest ever’ hay fever tablets
Active ingredient fexofenadine hydrochloride was previously available only behind pharmacy counters.
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NewsWilkinson Sword unveils trio of pre and post-shave products
The products are feature skin-friendly ingredients such as pro vitamin B5, vitamin E and argan oil
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NewsMorrisons launches retro-style stamps push in latest move on loyalty
The promotion runs until 8 June, with the final redemption date set for 22 June
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NewsProbiotic supplements brand Smart Strains launched by Bio & Me founder
The lineup comprises For Your Immune System, For When You’re On Antibiotics, For Fussy Babies and For Your Vaginal Microbiome
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Comment & OpinionWhy Unilever has gone Wild for a deodorant challenger brand
The fmcg behemoth Unilever has reportedly made a £230m bid for the fast-growing refillable deodorant challenger Wild
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NewsStartup Bob claims world first with refillable hard bodywash for men
A starter bundle of applicator, two soap bars and a shower mount is priced at £21