All Non-food articles – Page 2
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NewsComfort backs new 15-strong Botanicals range with £9m spend
Botanicals Fabric Conditioner and Scent Booster Elixir come in Heavenly Fresh, First Blooms and Summer Bouquet
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ProfilesMD Chris Hughes on how Regal Wholesale is on a roll after a major rebrand
Regal Wholesale wants to become the best in the paper hygiene market, while staying true to its values as a family business
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NewsPersil hires Usain Bolt to promote new ‘short-cycle’ detergent
Bolt will feature in a multimillion-pound campaign to promote Persil Wonder Wash from May
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NewsThe Cheeky Panda adds nine-pack of Natural Colour Bamboo Toilet Tissue
The new SKU is available now from The Cheeky Panda website at £36 for five – a total of 45 rolls
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Comment & OpinionMisleading toilet paper claims will set us back on sustainability
As an industry, we need to implement stricter quality control to ensure consumers have the full picture, says Julie Chen, CEO at The Cheeky Panda
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Comment & OpinionJason Tarry and the impossible job at John Lewis Partnership
Tarry will bring superb business acumen, huge experience of food and GM, as well as impeccable people skills
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NewsAstonish teams up with TOWIE in two-series sponsorship deal
The latest activity follows the brand’s recent £1.3m TV campaign
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Comment & OpinionCriticise B Corp all you want, but don’t dismiss its role
B Corp must keep strengthening its qualifying criteria. But it needs advocates, not just critics, says Laura Harnett, founder of Seep
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Analysis & FeaturesThe best foodie pranks brands pulled this April Fool’s Day
Grocery brands have taken it upon themselves to develop more elaborate pranks than ever in a bid to boost their presence online and get people talking
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Comment & OpinionWhat can food & drink learn from beauty and fashion pop-ups?
Pop-up shops are uniquely placed to overcome many brand challenges, says James Barnes, business director & co-founder of Backlash
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NewsLynx rolls out ‘lift & smell’ fragrance testers into mults
The new activation appears on a permanent Lynx-branded bay fixture
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NewsMeatly claims world first with lab-grown chicken petfood
The innovation was created in collaboration with Meatly’s first brand partner, Omni
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NewsTresemmé promises ‘salon finish’ with Lamellar Shine haircare range
The lineup comprises shampoo, conditioner, leave-in cream serum and finishing oil
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NewsWild rolls refillable personal care range into branded bays at Tesco
The launch includes Wild’s new haircare lineup comprising Rich & Nourishing and Strengthen & Repair variants
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NewsAstonish adds 16 value SKUs across cleaning and personal care
The NPD rollout followed “a year of serious growth for Astonish”, said the brand
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Comment & OpinionFlush the roll tax – the battle for consumer savings begins
Who Gives a Crap calls on the Treasury to scrap what it calls the ‘roll tax’. That’s the 20% VAT on toilet tissue
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NewsWho Gives a Crap calls for end to 20% VAT on toilet tissue
The DTC brand has demanded the end to the “roll tax” in a submission to the Treasury
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NewsPetfood startup Ted’s Bowl to debut frozen meals with Ocado listing
The British brand will offer seven microwavable meals suitable for puppies, adult dogs, senior dogs, kittens and adult cats
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NewsSustainable period care challenger Flo to make Tesco debut
From 19 February, four of the brand’s bestselling products will hit Tesco shelves
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NewsLynx adds Jungle Fresh fragrance to core toiletries lineup
Lynx has grown its core toiletries lineup with Jungle Fresh, available across body spray, antiperspirant, stick and shower gel