Archive of all Oatly articles
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NewsOatly bemoans court ruling reinforcing ban on use of dairy terms
This week the Court of Appeal concluded a case into the use of dairy terms in trademarks, ruling in favour of the dairy sector
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NewsOatly cuts losses as it targets profitable growth
Listed plant milk group Oatly moved close to breaking even in its third quarter as it continues its turnaround efforts to get into the black
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NewsOatly launches Barista Lighter Taste for coffee lovers
The variant has a lower fat level at 2.1% compared to 3% of the original Barista Edition
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NewsRude Health launches organic oat barista line
The brand said the organic variant had been in development for four years
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NewsOatly launches organic variant of barista oat milk
The oat milk giant said the product had been designed to answer growing demand for an organic option
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Comment & OpinionOatly’s ‘feck-up’ – a bold move or marketing mis-step?
Oatly is reminding consumers of all its past mistakes in an attempt to ‘stick it to the man’. But is this another mistake?
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NewsOatly highlights controversial ‘mis-steps’ in new Irish ad campaign
The brand had its advertising campaign “It’s Like Milk But Made For Humans” in Ireland and Northern Ireland banned by the Advertising Standards Authority of Ireland
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NewsOatly wins legal case to use ‘Post Milk Generation’ trademark
Oatly appealed a decision made in an IPO trademark hearing, initiated by the dairy association, that had banned the use of the phrase
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Category ReportAre the wheels falling off for plant-based?
Oatly is racing an old US milk truck to poke fun at outdated dairy habits. But sales data shows plant-based has its own challenges
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Comment & OpinionClimate labelling on food should be a no-brainer
Behaviour change won’t happen unless consumers are given the information they need to make informed choices, says Bryan Carroll, UK general manager at Oatly
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NewsOatly calls for climate labelling on all food and drink sold in UK
The campaign comes as new research has revealed 62% of the public are in favour of the introduction of carbon labelling on food and drink products
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NewsOatly strikes pan-European partnership with Amazon
Oatly plans to produce a “fully enclosed bespoke packaging solution” for Amazon customers
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NewsOatly shares collapse as plant-based brand drastically cuts growth forecasts
Oatly shares have crashed once again as the embattled plant-based group drastically cut its sales outlook for the year
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NewsOatly ready for next phase of growth as it appoints new CFO
Oatly has appointed Marie-Jose David as chief financial officer, marking a complete change in the leadership team of the plant-based group
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NewsOatly launches new oat drink lines with improved recipes
The new Light, Semi and Whole products have better recipes for improved performance in drinks, cooking and baking, alongside the launch of a ‘no’ sugars variant
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NewsOatly shares surge on profitability promises and better end to 2022 than expected
Shares in Oatly have surged thanks to better-than-expected annual figures, promises of a future profit and $425m of new financing. CEO Toni Petersson said the group was ”well-positioned to start playing offence in 2023”.
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Analysis & FeaturesFive brands that made the ASA’s list of greenwashing shame
The crackdown is on, with everyone from watchdogs to financial investors placing the claims of food companies in their crosshairs
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Analysis & FeaturesHow Unilever provided safe haven amid 2022’s stock market storm
Unilever seems a ‘safe haven’, but the turmoil of 2022 was tough for many of the listed players. So who fared best… and worst?
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NewsOatly appoints Bryan Carroll as UK general manager
Carroll will be responsible for helping to lead the company into its next phase of growth in the UK
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NewsOatly UK general manager Ishen Paran steps down
In a LinkedIn post announcing his resignation, Paran described it as an ‘end of an era’ and said that ‘2023 is for the family’