Archive of all Oatly articles – Page 2
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NewsOatly plans redundancies on downgraded outlook and spiralling losses
Oatly is planning to slash its employee headcount as part of a package of cost-cutting measures
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Category ReportCould Alpro be usurped in plant-based milk? Plant-based milk category report 2022
The leading brand risks being dethroned as ambitious rivals use promotions, next-gen taste claims and sustainability credentials to grab share
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Analysis & FeaturesOatly: is the plucky alt-milk challenger brand plucked?
Oatly is struggling to make it work as a corporate giant, with investors unnerved by mounting costs, strained sales, and a series of PR gaffes. What is going wrong?
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Analysis & FeaturesOatly’s top four PR fails
’If you’re just depending on the emotional loyalty of your brand that’s not much fun’
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NewsOne in three Brits don’t know where their oat milk comes from, research finds
Glebe Farm has called for provenance labelling on plant-based products to increase transparency for consumers
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Comment & OpinionBeyond Meat and Oatly could prove casualties of the cost of living crisis
Both brands are struggling to convert cash-strapped shoppers away from cheaper meat or dairy equivalents
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NewsOatly shares sour as plant-based group slashes growth expectations
Oatly shares have slumped to a new low as losses widened further and the oat milk giant downgraded sales expectations
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NewsOatly expands lineup with launch of mini and chilled Barista formats
The two products are part of the brand’s goal of introducing more people to the category by making it ’easier and more convenient’
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NewsGlebe Farm launches major rebrand across all products
The British oat milk company will emphasise its heritage and its status a family run business in the rebrand across all lines
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NewsOatly losses balloon as it puts growth ahead of profits
Losses at plant-based milk brand Oatly have ballooned as costs spiralled, inflation squeezed margins and it ploughed more money into growing production capacity to meet rising demand.
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Comment & OpinionThe ASA’s Oatly ruling shows plant-based brands better get their facts right
Whacky and well-meaning 'meta marketing' is all very well, but you can't ignore the science – as Oatly has just found out
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NewsOatly ‘Help Dad’ ad push banned by ASA over ‘misleading’ climate claims
Four out of five issues raised by complainants were upheld by the advertising watchdog
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NewsGlebe Farm adds two new oat drinks to PureOaty range
The Cambridgeshire-based supplier has launched Barista and Creamy & Enriched NPD into Morrisons this week
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Comment & OpinionOatly takes less aggressive approach… with puppets
Oatly has had a tough time, image-wise
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NewsOatly unveils major marketing push with ‘plant-based is new normal’ tagline
The campaign features oat drink-based cartoon puppets ’navigating the shift to plant-based eating’ said Oatly
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NewsOatly shares crash as supply chain challenges lead to revenue warning at plant-based brand
Oatly has warned its growth will not hit the heights expected this year as the group suffered from a number of issues, including the UK HGV driver shortage
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NewsOatly building new research centre to further the potential of oats
The plant-based giant said work on the new facility, based in Sweden, would complete in 2023
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NewsGlebe Farm Foods takes swipe at Oatly with cheeky social media ad
The Cambridgeshire-based oat specialist won a High Court battle against the plant-based giant earlier this month
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NewsOatly loses trademark infringement court case against Glebe Farm
The plant-based giant’s case that Glebe had sought to gain an ‘unfair advantage’ by passing off its goods as Oatly’s was rejected
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Analysis & FeaturesHow to spot greenwashing and why brands were caught out
Fmcg brands are under pressure to be green. That’s brought about a large number of dubious claims – but UK regulators are now getting on the case