Archive of all Oatly articles – Page 4
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Category ReportFighting back: dairy drinks category report 2021
On-the-go sales of dairy drinks have taken a tumble. So can the sector succeed in punching its way back to recovery post-Covid?
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NewsMedia Bites 10 March: Petfood shortage, Anti obesity measures, Marks & Spencer
The rising ownership of cats and dogs during the lockdown has led to a run on pet food and warnings of a nationwide shortage of supplies
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Analysis & Features'Like Sainsbury’s cooler younger brother’: inside the UK’s first Amazon Fresh store
The Grocer paid a visit to the till‐free convenience store in Ealing, west London
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NewsOatly unveils plans for first UK factory in Peterborough
The oat drinks brand said the new facility would produce 300 million litres of oat drinks a year when it opened in 2023
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NewsAmazon launches checkout-less first UK physical store in Ealing
The Amazon Fresh store is a “new convenience grocery format” for the e-commerce giant
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NewsMedia Bites 1 March: High Street/Budget, John Lewis/Waitrose, Danone
Chancellor Rishi Sunak is set to announce a £5bn grant scheme to help High Street businesses hit hardest by the pandemic
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Analysis & FeaturesHow and why fmcg brands got political
With social media affording more space than ever before for food and drink brands to have a ‘voice’, an increasing number are speaking out on political issues. So what are the benefits – and how can it backfire?
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NewsModern Baker unveils low-calorie ‘smart loaf’ to support immune function
The result of five years’ R&D, the 800g sliced loaf (rsp: £2.50) contains 208kcals per 100g
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NewsMedia Bites 24 Feb: Oatly, SimplyCook, Exports
Swedish non-dairy milk maker Oatly is set to go public with a New York listing that could value it at up to $10bn
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Comment & OpinionLight touch helps Quorn sell sustainability and taste message
A boomer-era farmer and home cook pledge their allegiance to “meat and two veg”
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Comment & OpinionOatly’s ‘Help Dad’ ad was designed to start a conversation on climate change
Michael Lee, Oatly’s creative director, explains the concept behind the brand’s Help Dad advertising campaign
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NewsOatly challenges Philadelphia with plant-based 'cream cheese' spreads
The brand said the NPD ‘opens up the potential for a variety of new plant-based recipes and meals for our conumers’
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Comment & OpinionOatly’s ‘Help Dad’ ad is nasty, sneering… and wrong about dairy
The ad exploits that crude Greta Thunberg-style positioning of all older people as planet-thrashers and all young people as planetary saviours, says Joanna Blythman, food journalist and author of Swallow This
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Analysis & FeaturesCan the vegan eating boom continue at pace?
With each Veganuary comes yet more momentum for the plant-based movement. But the vegan market is still small fry compared with meat and dairy – and questions remain over its long-term potential
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Comment & OpinionHighlights from The Grocer Top Products 2020 – from tea to Viennetta
After a year like no other, we’ve published a Top Products Survey like no other. Here’s some highlights
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Analysis & FeaturesFree-from: Top Products report 2020
Oat milk has grown ahead of soya, lactose-free and nut milks
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Analysis & FeaturesThe fastest-growing products and categories during the pandemic: Top Products 2020
Our list shows how grocery in 2020 has enjoyed some, quite literally, meaty sales
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Analysis & FeaturesCreative Challenge: can milk be futureproofed?
Gen Z just isn’t buying milk, with some even calling it evil. So we tasked creative agency Zak to come up with a brand that breathes new life into the white stuff
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Category ReportSo long, soya? Plant-based category report 2020
With alternative plant-based proteins now on the rise, has soya had its day?
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Category ReportPlant-based splashes down: The Dairymen yoghurt category report 2020
Giants of yoghurt are racing for space in chillers with dairy-free offers. What prize is at stake – and who will come first?