All Omnichannel articles – Page 2
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Whitepapers
How to execute your unified commerce strategy
Retailers’ ambitions to achieve omnichannel innovation and meet shoppers’ expectations are often ruined by their struggle to really execute on key insights. Download Aptos’ latest whitepaper for an insight into successfully tackling these challenges.
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Analysis & Features
Eight ways retail sector will change, according to the RSC
From discounter proliferation to online failures and less tax for the Treasury, how the Retail Sector Council sees the industry’s near future
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News
Leon launches vegan aioli range into Costco
The business said the move would cater to those seeking larger format options, with each multipack including three 240ml jars
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Comment & Opinion
Walmart’s targeted radio ads signal the future of in-store media
The Walmart Radio Network marks a new frontier in the development of the physical store as a multifaceted retail media asset, says Miya Knights, co-author of Amazon and Omnichannel Retail
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Comment & Opinion
Three ways to win by connecting off-site digital media to retail
Brands can tap into retailers’ first-party data, unlocking invaluable insights that drive targeted marketing efforts and elevate the brand-customer relationship, says Matt Lee, MD at Capture
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Webinars
WATCH: How can fmcg create seamless omnichannel experiences?
As the age of the omnichannel gains momentum, catch up on our webinar to hear expert opinion on how shopper missions are changing - and what both fmcg brands and grocery retailers need to do to create high-quality, seamless experiences for consumers, to ensure retail success.
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News
Yo Sushi owner Snowfox Group sold for £495m to Japan’s Zensho
The Snowfox Group has been transformed from a small UK-based restaurant chain to an omnichannel, multinational sushi operation
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Comment & Opinion
Marketers don’t need a coronation to push seasonal sales
Inspiring seasonal sales all year round can bring incremental gains, says Alban Villani, regional CEO EMEA at CitrusAd
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Promotional Features
Four ways to build customer-obsession into your business... and why you need to
The only way to build a better customer experience is to ensure that their satisfaction is a company-wide mission. Nicolas Hammer, CEO of leading customer interaction management platform Goodays (formerly Critizr), reveals how.
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Comment & Opinion
How to get ahead of the curve on e-commerce campaigns
Grocery e-commerce is not without its challenges, but the channel brings several opportunities, says Matt Lee, MD at Capture
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News
The Big 30’s big buyouts and the foodservice fallout
If there was one area of wholesale you would forgive for not being too bullish right now, it would be foodservice
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News
Asda taps Publicis Sapient for post-Walmart e-commerce platform
The platform will be delivered by April 2024, as part of a “hugely ambitious” programme, Publicis Sapient said
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Comment & Opinion
Capitalise on commerce media by uniting marketing teams and budgets
To fully embrace this way of working, brands and retailers need to be open to more collaboration, says Matt Lee, MD at Capture
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Analysis & Features
Andy Jassy on the strategy of Amazon Fresh
Jassy made a surprise appearance on Amazon’s fourth-quarter results call last week, underlining its commitment to grocery
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News
Franco Manca launches chilled sourdough pizzas into Tesco
Franco Manca chairman David Page said he was ‘so happy to give the nation more ways than ever to enjoy our pizzas’
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News
Pioneering Omnichannel conference rearranged for 7 December
The event will now take place on Wednesday 7 December at the Pullman London St Pancras
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Reports
Why Pasta Evangelists is pivoting from DTC
Italian food specialist Pasta Evangelists is proving the power of omnichannel
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Webinars
WATCH: Which digital channels are worth the investment for fmcg?
Catch up on our omnichannel webinar where we spoke to a panel of experts on how brands can craft and optimise their digital strategy.
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Reports
Disruptors list shows food and drink entrepreneurs second only to fashion
Eleven food and drink entrepreneurs made the Hurun UK Under 30s list 2022
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News
Tim Cook to pick his global omnichannel foodservice winners and losers at new conference
Conference tackles convergence of supermarkets, food to go, restaurants and rapid delivery