All comment & opinion articles
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Comment & OpinionWill a Grinch-like ASA steal our Christmas supermarket ads?
Blockbuster supermarket ads are as much of a fixture of Christmas as mince pies
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Comment & OpinionChocolate Naive advert takes the arthouse approach
The ad is an unhurried half-glance at the manufacturing process, shot in gauzy black and white
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Comment & OpinionWith Love, Meghan: an insubstantial look at ‘the joy of hostessing’
The show carries with it a sense the Duke and Duchess of Sussex have been casting about for ways to fulfil their Netflix contract
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Comment & OpinionBecoming a B Corp helped us drive change and excited our team
B Corp sets a collective standard that is already served by existing demand, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionWill bright blue Takis sell in a nation worried about UPF?
Takis’ latest NPD contains palm fat, maltodextrin and the controversial colouring Brilliant Blue FCF
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Comment & OpinionFor facts sake: proof that UK supermarket shelves aren’t going empty
Work is being done on the UK’s food security: scaremongering in the national press isn’t helpful
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Comment & OpinionIs retail’s perfect shoplifting storm coming to an end?
The Crime & Policing Bill has finally entered parliament, putting the industry a step closer to the shoplifting protections it has fought for
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Comment & OpinionLidl’s TikTok Shop success is a bellwether for fmcg brands
TikTok Shop requires the perfect mix of creative, community and commerce, says Alex Walker, MD at Havas Market UK
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Comment & OpinionForget the Eatwell Guide: Nourishment Table is far superior
This refreshing model leaves the UK Eatwell Guide and the US Healthy Eating Pyramid looking as relevant as yesterday’s discarded sweetie wrappers, says Joanna Blythman, food journalist and author of Swallow This
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Comment & OpinionThree ways suppliers can influence the retailer tribe
Work to become a trusted advisor but be prepared to show some edge when it comes to dealing with buyers, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionSupermarket swaps: who’s to blame when online substitutions go wrong?
Supermarket substitutions and online swaps: who needs a bouquet of flowers when there’s a perfectly decent bunch of leeks to enjoy instead?
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Comment & OpinionBiased UPF survey could usher in reactionary legislation
Once again, food manufacturers are nowhere to be seen among stakeholders in this national survey, says Mike Coppen-Gardner, MD of SPQR
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Comment & OpinionWhy Tesco Clubcard is a 30-year legacy of supermarket loyalty
Tesco’s Clubcard is more than just a rewards programme: it’s a blueprint for how loyalty can drive business success, says MediaLink’s David Muldoon
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Comment & OpinionPeckish and Scoot could be a gamechanger for rapid delivery
The Co-op’s Peckish and Booker’s Scoot are the first rapid delivery solutions to be developed by wholesalers
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Comment & OpinionPink Lady lady finds her fizz at dog show
It’s not just Magnum that can play up what its product sounds like when bitten into
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Comment & OpinionTrump’s tariffs could turbocharge ‘brand Britfood’ abroad
The prospect of VAT tariffs could be seized as a chance to set the clearest food and drink strategy in the world, says Harvey Choat, MD at Nexus PR
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Comment & OpinionCare and Feeding: Laurie Woolever’s food memoir is honest and inspirational
This book offers a glimpse of food making and writing in the 1990s and early 2000s, with all its misfits, dreamers and obsessives
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Comment & OpinionWhy the future of plant-based food is ‘reassuringly natural’
The plant-based category has faced strong headwinds in recent years, but the all-natural subcategory will help revitalise the sector, says Jason Belmont, MD at Gosh Food
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Comment & OpinionWe must communicate to bridge the sustainability ‘say-do’ gap
In the beverage category, 68% of consumers say they care about the environment but only 12% follow through with a sustainable purchase, says Deb Caldow, global marketing sustainability director at Diageo
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Comment & OpinionFrom Heinz to Baileys: the secret to a great brand extension
Leveraging the trust and recognition of a brand to enter new markets has become a tried and tested part of brand management, says Tom White, chief strategy officer at Modern Citizens