Opinion – Page 7
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Comment & OpinionAs France bans use of meat terminology, vegan brands will have to get more creative
The French are leading the rebellion against the vegan movement’s appropriation of language, says Joanna Blythman, food journalist and author of Swallow This
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Comment & OpinionWe need to cut meat consumption, but protein alternatives aren’t a silver bullet
Alternative proteins could help normalise plant-based eating but we need to do more to actually reduce meat consumption, says Krysia Woroniecka, project manager at Feedback
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Comment & OpinionASA’s Tesco ruling shows the complexity of promoting plant-based environmental credentials
The ASA said it would expect to see evidence that switching to products in the Plant Chef range would positively affect the environment
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Comment & OpinionImpossible has hit the UK. But with inflation soaring, is it right product, wrong time?
Has the pioneering fake meat brand already missed the boat in the UK?
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Comment & OpinionWhy sustainable and ethical brands should aim for the mainstream
While a protest attitude might be useful in conveying a core mission, it needs to be rooted in branding that appeals to a broad demographic, says Kathryn Jubrail, MD, Mother Design
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Comment & OpinionCheeky LoveRaw summons icons of chocolate ads past
Vegan chocolate brand LoveRaw has come up with a clever, cheeky concept
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Comment & OpinionCan potato milk establish itself as a serious dairy alternative?
It’s sustainable, there’s room for growth in the category… but will it pass the consumer taste test?
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Comment & OpinionThe ASA’s Oatly ruling shows plant-based brands better get their facts right
Whacky and well-meaning 'meta marketing' is all very well, but you can't ignore the science – as Oatly has just found out
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Comment & OpinionOatly takes less aggressive approach… with puppets
Oatly has had a tough time, image-wise
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Comment & OpinionHeinz is on to a winner with Flex comedy kitchen venture
The format sees a comedian make a meal for a large group, with the help of a sassy sentient microwave
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Comment & OpinionForget Veganuary. Let’s talk about Regenuary and the power of regenerative farming
The drive to eat plant-based diets obscures the importance of how processed and unsustainable our food is – whether vegan or not, says Jeff Webster, co-founder at Hunter & Gather
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Comment & OpinionWill supply problems batter brands that need to be seen this Veganuary?
Many new shoppers will be entering the category this month, with the brands they choose likely to form the basis of longer-lasting habits
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Comment & OpinionHow Christmas dinner reflects UK consumers’ changing attitudes
Trends for less meat and booze are likely to be reflected on the Christmas dinnertable this year
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Comment & OpinionListen to what shoppers say on sustainability, even if they can’t always follow through
It’s well known there’s a gap between what shoppers say and do about sustainability choices, but we have to start somewhere, says Carol McNaughton Nicholls, associate partner at Britain Thinks
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Comment & OpinionWith AG Barr’s backing, Moma will be a force to be reckoned with in alt milk
With a new British owner, Moma can continue to play the part of a domestic champion fighting multinational conglomerates
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Comment & OpinionHighly processed vegan meat alternatives can’t compare with the real deal
Meat sales are soaring despite the push for processed plant-based alternatives, says Joanna Blythman, food journalist and author of Swallow This
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Comment & OpinionBooming plant-based brands should heed the category’s US slowdown
Product overload and health concerns have slowed growth of the meat-free market in the US
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Comment & OpinionWhat we can learn from contrasting ASA decisions on ‘green’ almond milk ads
ASA inquiries into ads from Alpro and Plenish offer a guideline on how to avoid being rapped for unsubstantiated green claims, says Brinsley Dresden, partner and head of the advertising & marketing team at law firm Lewis Silkin
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Comment & OpinionClimatarian could be the new diet that shapes supermarket shelves
Climatarianism may seem like a pricey faff. But eco-friendly eating is becoming much easier
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Comment & OpinionRustlers burger proves the case for regulation of ‘plant-based’ claims
The brand’s ‘plant-based’ burger has come under fire on social media for containing a cheese slice