Here's the latest innovation in outdoor advertising: nailing three attractive women to a billboard to be groped by passers-by.
Johnson's did just that for its 24-Hour Moisture lotion outside the Westfield shopping centre, with one bemused shopper enjoying a brief but doubtless erotic Michaelangelo-style 'creation moment' with the foot of one of the models.
"What better way of putting the product to the test than inviting women to feel the softness for themselves?" Johnson's Beatriz Franco noted sagely.
Sadly the billboard was 'live' for only 24 hours, before the models were plastered over and replaced with a vast working model of the human colon promoting Imodium.
Johnson's did just that for its 24-Hour Moisture lotion outside the Westfield shopping centre, with one bemused shopper enjoying a brief but doubtless erotic Michaelangelo-style 'creation moment' with the foot of one of the models.
"What better way of putting the product to the test than inviting women to feel the softness for themselves?" Johnson's Beatriz Franco noted sagely.
Sadly the billboard was 'live' for only 24 hours, before the models were plastered over and replaced with a vast working model of the human colon promoting Imodium.
No comments yet