Food price inflation is a hot topic right now. And to prove it a flurry of new figures came out this week suggesting variously that grocery prices in the UK are up 6% year-on-year (ONS), which means they're rising faster in this country than anywhere else in the world (OECD); retailers are pushing up their prices in numbers not seen since 1998, with grocery leading the way; while another report this week by Deloitte showed that British shops lead the field in making profits, all leading various media to conclude that supermarkets are exploiting consumers and abusing their power. But these statistics don't tell the full story. Vegetable prices up 15.2% and fish up 11.7% are no surprise. But bread and cereals up 4.1% looks low to us. There's now just a week to go now until we announce the winners of The Grocer 33, three highly prized awards handed out at our Gold Awards on 13 June to the supermarkets with the cheapest prices, best availability and highest standards of service over the course of the year. With it we will publish an unparalleled statistical analysis on food price inflation at the major multiples, so we hope to give you a fuller explanation then. And over the next few weeks, we plan to introduce new features to our weekly shopping basket comparison service to provide even greater insight. Just as a taster, the biggest inflation we're seeing is in bakery, fruit & veg and ambient. Bread prices are up 11% year-on-year, up 20% at Waitrose and 13% at Asda. And sticking with Asda, I can tell you that in-house bakery prices are up nearly 20%, while branded are up 10%; whereas in ambient, branded is up 14% and own-label 8%. With booze prices and health and beauty products falling, and both frozen and dairy barely budging, keep your eyes peeled in the weeks and months ahead.