Organic food may be in danger of becoming a style statement or of falling prey to the financial demands of the major retailers As a faithful consumer of organic food for over two decades, I should be looking forward to September's bigger-and-better-than-ever Organic Food Fortnight. But I am not a yummy mummy, I do not live in Chelsea or Kensington, I neither shop in Whole Foods nor hang out in its cafés and I don't own a farm. As such, I am beginning to feel alienated from the new, happening 'organic lifestyle' that seems to have the country in thrall.  You can't pick up a magazine these days without having some winsome organic golden couple thrust in your face. The thing is, I don't recognise that lifestyle. It doesn't represent the organic movement I know and like. I don't want to buy my organic food in some style palace, where everyone is rich and beautiful. In fact, I find it a turn-off. My first port of call for organic food is much less glossy: a circuit of wholefood shops run by a diverse assortment of long-standing supporters of organics. They are old hippies, vegan Buddhists and charities offering work experience to people with learning difficulties and to overseas students with PHDs in arcane subjects. They are happy to try stocking anything I suggest and offer useful services such as refills of washing liquid. They are well-informed on the ethics and provenance of their stock. I'm also a regular at a local weekly farmer's market where, week in, week out, the same dogged, weatherbeaten, enthusiastic organic farmers sell their meat and seasonal fruit and vegetables. The customers of these shops and market stalls are not the neurotic rich with money to burn, but working people with fairly average incomes who think about where food comes from. They want to support retailers and producers who do too. We choose not to buy our organic food from Messrs Leahy, King, Bond and co. In the name of making organic food more affordable, the supermarkets are constantly chipping away at organic standards. Be it Dutch pork or Argentinian beef, they aim for the cheapest form of organic and want to eliminate any competition. They are a menace to dedicated, organic-only producers and independent retailers of organic food. Organic should neither be about bargain basement cheap food nor scarily expensive produce for the minted few, just normal food that everyone can enjoy at fair and reasonable prices.n Joanna Blythman is the author of Bad Food Britain