Walkers is giving its posh' crisps brand Sensations a taste of the Orient.
Sensations Oriental Crackers are rolling out in three flavours Peking Spare Rib & Five Spice, Thai Lemongrass & Coconut, and Tangy Malaysian Chutney.
The new lines hit stores on Monday (May 12), retailing at £1.29 for 100g sharing bags and 40p for 24g impulse packs.
The launch will be backed by a £1.3m TV campaign airing for five weeks in June and July.
Walkers trade marketing manager Nicky Seal said the company expected Oriental Crackers to be a "huge hit" following the success of the umbrella Sensations brand.
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Sensations Oriental Crackers are rolling out in three flavours Peking Spare Rib & Five Spice, Thai Lemongrass & Coconut, and Tangy Malaysian Chutney.
The new lines hit stores on Monday (May 12), retailing at £1.29 for 100g sharing bags and 40p for 24g impulse packs.
The launch will be backed by a £1.3m TV campaign airing for five weeks in June and July.
Walkers trade marketing manager Nicky Seal said the company expected Oriental Crackers to be a "huge hit" following the success of the umbrella Sensations brand.
{{MARKETING }}
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