Waitrose combines Christmas and Easter with hot cross bun panettone

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Waitrose is kicking off the Easter season early this year, launching a range of affordable luxury treats for adults.

Waitrose is taking a sustainable approach with all own-brand confectionery made using Fairtrade cocoa and 100% recyclable packaging.

From whimsical pistachio-themed double-shelled Easter eggs to chilli-spiced Mexican honey-filled chocolate chicks, Jack the Jack Russell with an Easter makeover to a panettone hot cross bun crossover cake, this is what Waitrose has to offer this spring.

No.1 The Cracking Pistachio

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£14/305g

Inspired by pistachio nuts, with a shell within a shell. Blonde on the outside and crack open to reveal a pistachio shell inside.

No.1 Hot Honey Hatchlings

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£6/103g

Chocolate chicks made with No.1 single origin Dominican Republic 65% dark chocolate and filled with Mexican honey caramel spiced with a pinch of chilli.

No.1 Speckled Bird Box Eggs

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£7/150g

Velvety, malt-flavour ganache and a crunchy layer of chocolate with sourdough breadcrumbs.

Sam on Toast

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£5/78g

Returning from last year is Waitrose new Easter mascot Sunny Side Sam, this year Sam also is served on top of a solid Belgian milk chocolate slice with a creamy butterscotch flavour. Kids and dogs will be happy too with new cuddly toy format available with new Sunny Side Sam Plush for £5.

Cox & Co Miso & Caramel Egg

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£9/170g

Made with 47% single origin Colombian cacao. Flavoured with white miso powder and natural caramel flavour, for a balance of saltiness and sweetness. Farm-to-bar cacao, no refined sugars, 100% sustainable packaging made from wood pulp and suitable for vegans.

No.1 Golden Hot Cross Buns

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£2.50/4 buns

Made with a sourdough starter. Lightly spiced, with sultanas, dried apricots, golden sultanas and Seville orange marmalade.

Speckled Egg Jack the Jack Russell

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£8.50

Chocolate sponge rolled with chocolate buttercream and finished with milk chocolate and Easter decorations.

Hot Cross Bunettone

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£8/500g

A mashup of a panettone and a hot cross bun - spiced Italian cake with butter, sultanas and candied orange peel. Comes with a sachet of icing sugar and a stencil to decorate at home.

Lemon and Raspberry Torta

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£8/500g

An Italian twist on a lemon cake, with pockets of raspberry sauce and lemon-flavoured icing sugar to finish.

Easter Cluck-cakes

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£4.50/4 cakes

Golden vanilla sponge with vanilla buttercream and hand-piped decorations.

Sour Cherry Mallows

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£4/100g

Marshmallows with sour cherry pieces.

Charles Wright

Charles is The Grocer’s digital and social producer, specialising in trend pieces, profiles and range previews - curating content and shaping The Grocer’s online presence. Charles conducts interviews with industry professionals, providing a glimpse into the personal and professional lives of leaders in food and drink through My Alternative CV profiles, and offering insight into what a career in fmcg could look like for other young people through My Food and Drink Job. They preview upcoming product ranges, especially during seasonal events, highlighting new product launches, trends, and innovations before they hit supermarket shelves. Charles also contributes to analysis pieces covering trends, industry developments and attitudes on social media.View full Profile