Masterfoods and Müller will be sponsoring the second Bridget Jones film, Bridget Jones - The Edge of Reason.
The confectionery giant’s Galaxy brand will be the official chocolate partner of the film and Masterfoods plans to support Galaxy with a £2m marketing spend that will include a limited edition on-pack promotion.
Meanwhile, Müller will use its tie-up to highlight a text and win promotion on Müllerlight.
The confectionery giant’s Galaxy brand will be the official chocolate partner of the film and Masterfoods plans to support Galaxy with a £2m marketing spend that will include a limited edition on-pack promotion.
Meanwhile, Müller will use its tie-up to highlight a text and win promotion on Müllerlight.
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