Premium ice cream brand Hill Station launched three products at the show as well as unveiling its new-look packaging.
The company revealed its new passion fruit and white chocolate flavour, made from puréed passion fruit mixed into white chocolate ice cream.
It also launched a strawberry variant in 500ml tubs, a flavour previously only available for caterers, and a pure white chocolate variety for caterers. The lines hit stores from June, and will feature an on-pack promotion giving the opportunity to win a ‘grown-up gap year’ - a round-the-world ticket with a stay at a hill station.
Hill Station is the exclusive ice cream supplier to the London Eye, and has developed 100ml tubs for the attraction.
The company revealed its new passion fruit and white chocolate flavour, made from puréed passion fruit mixed into white chocolate ice cream.
It also launched a strawberry variant in 500ml tubs, a flavour previously only available for caterers, and a pure white chocolate variety for caterers. The lines hit stores from June, and will feature an on-pack promotion giving the opportunity to win a ‘grown-up gap year’ - a round-the-world ticket with a stay at a hill station.
Hill Station is the exclusive ice cream supplier to the London Eye, and has developed 100ml tubs for the attraction.
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